User blog comment:Dorayaki/Your expectation for Aikatsu Friends?/@comment-34297502-20180209220056/@comment-3487190-20180311123903

I think given that the universe has been changed, there's no guarantee or limitation that BANDAI cannot do a brand much similiar with old brands from previous series. I assume that it'd be like the Stars series, there might be some original brands but some others share similiarities from previous series.

I'm also not too sure whether BANDAI could really make "deuteragonist" idea work this time. Well not in Aikatsu!, probably the problem occured in BANDAI/TOEI's PrettyCure series before. Several series were meant to be deuteragonist series, but some of them had problems of losing balance in the main story. For this series, Mio is already a top idol with own brand premium dress, which means she would probably has less portratying or own idol development? I don't know, just hope that the story writers can handle it well.