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Brand (ブランド) is the general term that identifies the distinctive product of a company. In the Aikatsu! universe, the term "brand" is used to describe the company in which the Aikatsu Friends! cards are from.

Each brand is based on one of the four idol types: Cute, Cool, Sexy, or Pop and from there create designs with themes and styles unique to that brand. There are currently ten known regular brands and five known Friends brand.


Friends Brandlist

Love Me Tear

Logo lmt

Love Me Tear (ラブミーティア) is a cute and pop type Friends brand with luxurious dresses that are just like the radiance of the shooting stars. It is Karen Kamishiro and Mirai Asuka's Diamond Friends brand.


Honey Cat

Logo hc

Honey Cat (ハニーキャット) is a pop and sexy type Friends brand with little devil-like dresses that are just like mischevious cats. It is Maika Chōno and Ema Hinata's Friends brand.


Pure Palette

Logo pp

Pure Palette (ピュアパレット) is a cool and cute type Friends brand with display radiant dresses that combines different personalities that are just like how one mixes a variety of colors on a palette. It is Aine Yūki and Mio Minato's Friends brand.


Reflect Moon

Logo rm

Reflect Moon (レフレクトムーン) is a cool type Friends brand. It is Sakuya Shirayuri and Kaguya Shirayuri's Friends brand.


Baby Pirates

Baby Pirates (ベビーパイレーツ) is a cute and sexy type Friends brand. It is Marin Manami and Rinna Shinkai's Friends brand.


Regular Brandlist

Sugar Melody

Logo sm

Sugar Melody (シュガーメロディ) is a cute-type brand that goes down the road of royalty with its music and rhythm infused dresses and designs. It is Aine Yūki's preferred brand.


Material Color

Logo mc

Material Color (マテリアルカーラー) is a cool-type brand that combines unique materials and patterns made perfect for a fashion leader. It was founded by Mio Minato.


Milky Joker

Logo mj

Milky Joker (ミルキージョーカー) is a pop-type brand that uses the mixtures of pastel colors and pale tones to create sweet and spicy dresses. It was founded by Mirai Asuka.


Classical Ange

Logo ca

Classical Ange (クラシカルアンジュ) is a cute-type brand filled with admiration to create dresses with the brilliance of an angel. It was founded by Karen Kamishiro.


Dancing Mirage

Logo dm

Dancing Mirage (ダンシングミラージュ) is a sexy-type brand embodying the image of a showgirl with gorgeous and sexy dresses. It is Maika Chōno's preferred brand.


Colorful Shake

Logo cs

Colorful Shake (カラフルシェイク) is a pop-type brand that combines vibrant colors with a mix of pop designs to match anyone's taste. It is Ema Hinata's preferred brand.


Luna Witch

Logo lw

Luna Witch (ルナウィッチ) is a cool-type brand infusing the image of a witch who controls the moonlit night and the celestial stars. It is Sakuya Shirayuri's preferred brand.


Moon Maiden

Logo mm

Moon Maiden (ムーンメイデン) is a cool-type brand in the image of the moon's white light that combines with phantasmic dresses. It is Kaguya Shirayuri's preferred brand.


Antique Sailor

Logo asr

Antique Sailor (アンティークセーラー) is a cute-type brand. It is Marin Manami's preferred brand.


Silky Ocean

Logo so

Silky Ocean (シルキーオーシャン) is a sexy-type brand. It is Rinna Shinkai's preferred brand.

Other Known Brands

  • Candy Party (キャンディパーティ)
  • Girly Girly (ガーリーガーリー)